Plus, after dinner, you can wander through to the living room and put your feet up with a nice cup of (cheap) coffee.
So why do we eat out? Three reasons: –
Convenience: It’s easier to rock up, put your order in and relax with a drink whilst somebody else cooks your meal. And don’t even mention the washing up!
Choice: not only can you decide between Italian, French, Indian, Thai and so on, but you can also wait until you see the menu before you choose what dish to eat.
Experience: the food is only a part of eating out. The decor, the staff and the ambience of the place all combine to make it an enjoyable and memorable experience.
People even frequent restaurants where the food is only average because of the ambience of the place or the way the staff treat them.
So, let’s assume the product or service you sell is at least fit for purpose, so what next?
Well, if you make your client’s life more convenient; give them some thoughtful options and above all make the experience of buying from you a pleasant one you’ll be turning them away at the door.
It’s not rocket science – it’s about how you make people feel.