USPs – giving a client a reason to choose you: Part 2

Supposing you want to strengthen your product’s Unique Selling Points (USPs) but it’s not possible to change your core offering.

Perhaps it’s manufactured somewhere else and comes in a box ready to go.

Perhaps you don’t have the authority (especially true in large organisations).

Or we know that change takes time and money and perhaps you’re short on both.

Looks like you can’t give your clients a compelling reason to use you then….


In this video we’ll reveal how you can differentiate your product or service so that it stands out from the competition, even if you can’t change your core offering.


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Posted in Blog, Differentiation In the Sales Process

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