First thing to say this is not a political blog post but it does draw on the remarkable UK General Election of June 2017.
Why did the Tories lose when they started off in such a super-strong position?
How did Labour pull off such a dramatic surge in support?
It’s all a matter of persuasion; as it is in business.
In this short video, I’ll reveal the answer to these questions but, more importantly, how you can apply them in business to get equally unbelievable results.