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USPs – giving a client a reason to choose you: Part 2

Supposing you want to strengthen your product’s Unique Selling Points (USPs) but you aren’t allowed to change the core offering.

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Posted in Blog, Differentiation In the Sales Process

USPs – giving prospects a reason to choose you: Part 1

Standing out from your competitors helps you win more business and is achieved by promoting your Unique Selling Points or USPs.

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Posted in Blog, Differentiation In the Sales Process

3 Simple ways to stand out from the competition

Use these 3 “easy cheats” to help differentiate yourself from the competition.

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Posted in 3 Converting Prospects, Blog, Differentiation In the Sales Process, Sales Conversion, Sales New Business, Selling Skills

Using Blogs To Help In Business Development

Quite often I am asked by young lawyers or accountants or other professionals how they can stand out from their competitors for business development purposes. They seem to think it is next to impossible to achieve this but I take

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Posted in 2 Prospecting, Blog, Differentiation In the Sales Process
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