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Why traditional sales training doesn’t change behaviour

Humans are creatures of habit and to change a habit takes approximately 42 days. Attending a half or a full-day training course is great fun. Attendees come away energised, excited and ready to implement the new things they’ve learned. But

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Posted in Blog, Sales Coaching For Your Team

Why Is Sales Training Mostly A Waste Of Time And Money?

How many times have you witnessed talented sales coaches or trainers being hired, everybody being washed through an expensive training day and then raving about how great it all was afterwards? Loads, I’m guessing, but how much did their behaviour

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Posted in 1 Foundations For Growth, Behavioural Change, Blog
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