I often get asked by people “what’s the point of posting things on LinkedIn?” mostly because very few things they post get a reaction.
According to research carried out by Forrester for the top brands on LinkedIn, the average engagement rate is 0.054%. In other words, for every 2,000 views of a post, by say Coca Cola, only one person gives a ‘like’ or a ‘share’ or a comment.
This will be better for people who know you but even then, some people get quite a lot of reaction whilst others never get a bean.
But here’s the interesting thing: just because people don’t react, doesn’t mean they don’t read/watch/listen to what you post. They do.
The other day I bumped into the head of marketing of a 9-figure household name company and she commented on a post I’d made a few days before. She’d read it and remembered it!
So, my key message is this: keep posting – people are reading what you put out there even if they don’t react to it.
I can relate to this. I get very little engagement on LinkedIn. On speaking to a business friend they said “I like your posts on LinkedIn”. I looked back and could see that they had never liked or commented upon the posts, but obviously they had remembered them.
Since writing this I’ve been conducting a very informal survey around “do you ever see any of the posts I make on social media?” and whilst I don’t get a resounding “yes – all of them” most people seem to recall something I’ve published. Keep posting away Tim and thanks for the comment.