Playing with fire means you’re doing something different; something new, something that might fail at first.
If you’re doing what you did last week, last month, last year you’re playing it too safe.
Truth is, as you read this one of your competitors has just discovered something new which gives them a slight edge.
Whilst you just keep doing the same old, same old.
Too many household names we don’t see any more, refused to move from their tried and tested.
Don’t be that person. This week reach for the matches.
