Getting People To Make Decisions Especially When There Are Loads Of Options!

Someone who obviously couldn't make their mind up!

Someone who obviously couldn’t make their mind up!

True story. Last weekend my wife and I were having lunch in an Italian restaurant just off Leicester Square. Sitting behind us was a mom and dad with their young son who was just being offered one of the considerable number of ice creams for desert.

Mom wandered off so dad lists out a long string of options – the kid can’t decide so dad reads them out again with a pretty similar outcome.

Mom arrives back and says: “do you like strawberry over chocolate?” the lad opts for Strawberry “is that better than vanilla?” a nod of the head “well what about raspberry ripple?” thinks…. go on then. Decision made.

The difference between getting a decision and not often comes down to two things: –

  1. Using your knowledge to trim out unsuitable choices (mom knew he didn’t like half the options on the menu so didn’t bother to offer them up)
  2. Make it either/or (she presented the lad with two choices each time – easy to make a choice then).

You really had to be there to see it but, the way mom got the decision was just awesome – worth thinking about I reckon.

Image courtesy of piyato /

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Posted in Blog, Sales Communication, Sales Conversion, Sales Effectiveness

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