Too many people in sales do this and lose money as a result. Let me give you an example.
True story.
I wanted to hire a person to help me on a project we were working on. As luck would have it the very next day (literally) somebody followed me on Twitter with the skills and experience we wanted.
I followed her back and sent her a DM pointing out only the previous day we’d identified a need for somebody like her.
She replied by saying it was serendipity. I waited, expectantly.
Surely the next message would be “tell me more” or maybe “I don’t work with low-life sales consultants like you” or something. But no. complete radio silence.
We hired somebody else.
If the signs are there don’t be backward in coming forward. Engage by asking a question – it’s the first step to making a prospect into a client.
