Supposing you want to strengthen your product’s Unique Selling Points (USPs) but you aren’t allowed to change the core offering.
Blog Archives
USPs – giving prospects a reason to choose you: Part 1
Standing out from your competitors helps you win more business and is achieved by promoting your Unique Selling Points or USPs.
What a video case study looks like (and why bother)
If a buyer is recommended to you then you’ll receive what’s called ‘inherited credibility’. In other words, a trusted person has recommended a supplier and some of that trust is then transferred to the supplier. Who’s going to recommend somebody…
7 ways to create sticky clients who buy more and stay longer
7 ways to make your clients more sticky so that they buy more and stay longer.
10 reasons why emailing a prospect can be an epic fail
Too many people send an email instead of picking up the phone. Here are 10 reasons why this is an epic fail.
Epic client complaint handling by a US hotel (AMAZING!)
If you think you’re client complaint handling was excellent check this out (it blew me away!)
3 Simple ways to stand out from the competition
Use these 3 “easy cheats” to help differentiate yourself from the competition.
3 ways clients think you should pitch to them!
Wouldn’t it be great to find out how clients think you should pitch to them? Well read this and find out!
Tagged with: clients, pitch, Pitching, Sales, selling
Posted in 4 Pitching for Business, Blog, Differentiation In the Sales Process, Sales Conversion, Sales Effectiveness, Sales New Business, Sales Presentation Skills
Posted in 4 Pitching for Business, Blog, Differentiation In the Sales Process, Sales Conversion, Sales Effectiveness, Sales New Business, Sales Presentation Skills
WOW people with this simple Steve Jobs presentation technique
Most of us want to WOW the people we’re speaking to. This simple technique, as used by Steve Jobs, will do this and so much more.
LinkedIn Tip: make your headline work for you
You have 120 characters in your LinkedIn Headline so why not use them? Many people just use their job title but I suggest you include a little more: – Job Title Who you work with The outcome of using you As…
Tagged with: LinkedIn, LinkedIn headline
Posted in 2 Prospecting, Blog, Differentiation In the Sales Process, LinkedIn, Personal Brand
Posted in 2 Prospecting, Blog, Differentiation In the Sales Process, LinkedIn, Personal Brand