Blog Archives

USPs – giving a client a reason to choose you: Part 2

Supposing you want to strengthen your product’s Unique Selling Points (USPs) but you aren’t allowed to change the core offering.

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Posted in Blog, Differentiation In the Sales Process

USPs – giving prospects a reason to choose you: Part 1

Standing out from your competitors helps you win more business and is achieved by promoting your Unique Selling Points or USPs.

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Posted in Blog, Differentiation In the Sales Process

What a video case study looks like (and why bother)

If a buyer is recommended to you then you’ll receive what’s called ‘inherited credibility’. In other words, a trusted person has recommended a supplier and some of that trust is then transferred to the supplier. Who’s going to recommend somebody

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Posted in Blog, Differentiation In the Sales Process

Epic client complaint handling by a US hotel (AMAZING!)

If you think you’re client complaint handling was excellent check this out (it blew me away!)

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Posted in 5 Client Management, Blog, Differentiation In the Sales Process, Sales Customer Service

3 Simple ways to stand out from the competition

Use these 3 “easy cheats” to help differentiate yourself from the competition.

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Posted in 3 Converting Prospects, Blog, Differentiation In the Sales Process, Sales Conversion, Sales New Business, Selling Skills

3 ways clients think you should pitch to them!

Wouldn’t it be great to find out how clients think you should pitch to them? Well read this and find out!

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Posted in 4 Pitching for Business, Blog, Differentiation In the Sales Process, Sales Conversion, Sales Effectiveness, Sales New Business, Sales Presentation Skills

WOW people with this simple Steve Jobs presentation technique

Most of us want to WOW the people we’re speaking to. This simple technique, as used by Steve Jobs, will do this and so much more.

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Posted in 4 Pitching for Business, Blog, Differentiation In the Sales Process, Sales Presentation Skills

LinkedIn Tip: make your headline work for you

You have 120 characters in your LinkedIn Headline so why not use them? Many people just use their job title but I suggest you include a little more: – Job Title Who you work with The outcome of using you As

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Posted in 2 Prospecting, Blog, Differentiation In the Sales Process, LinkedIn, Personal Brand
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