Searching on LinkedIn is really very simple. All you do is type in the search box at the top of the page to find people, companies, groups etc. you can even do Boolean searches on LinkedIn, for example software AND (engineer OR architect) NOT (Manager). But what if you are trying to find a person you don’t have a direct link to or who isn’t in your network (for example prospective clients or suppliers), in this instance you can use ‘advanced’ search.
To do an advanced search go to ‘Advanced’ to the right of the search box and a new page will open with the search fields on the left and the filters to the right
You may notice that some of these sections are greyed out, this is because they are only available on the premium accounts.
Advanced searching can also be used to find suspects that match your ICP (Ideal Client Profile) to add to your pipeline. So let’s say you are looking for HR Managers at Law firms whose profile language is English. As you are looking to add people to your pipeline you don’t want to add 1st level connections to the search as they would already have been added to your pipeline if they were suitable and you don’t want 3rd level connections you need a direct link to the contact, whether that be a 2nd level connection or group member. So just search for 2nd level connections and fellow group members.
Then scroll down and press search
As you can see it’s come up with 24 people, which is a manageable number. You can now target them and because they are second level connections you could ask a mutual connection for an introduction or introduce yourself on a mutual group.
In the future you may want to do this search regularly as you always need to add suspects to your pipeline, to save you time you can save the search. Saving the search means that every time someone new matches the search criteria you get an email. Perhaps someone has had a promotion from HR Assistant to HR Manager, or moved from an accountancy firm to a law firm. Essentially LinkedIn saves you time by doing some of your basic sales tasks for you.
So to actually save the search go to ‘Save search’ on the right. Give it a name that tells you what it is and choose how often you would like to receive emails (you can have never, monthly or weekly) then click on the tick to the right. On the free account you can have 3 saved searches and on the paid accounts it ranges from between 5 to 15 saved searches.
If you already have 3 saved searches and you have a really relevant search that you need to save you can delete one. To do this go the search page by clicking advance at the top of the page and select the cog to the top right of the page, go down to ‘Saved Searches and click on the (X) to the right of the search you wish to delete.
If you find yourself wanting to edit your saved searches all you do to get back to them is go to the advanced search page by once again clicking advanced at the top of the page and click on the cog to the top right. Then go down to ‘Saved Searches’ and this will bring up all of the searches you currently have.