It’s true! In many cases people are ignoring about a third of their prospects. Here’s why.
You meet new prospects at an event or on LinkedIn or even through an introduction. Then one of three things will happen: –
- They’re already in the buying zone, or very close to it (up to 15%) – close them ASAP, no problem.
- You realise you’ll never do business (50%) – be strong and take them out of your pipeline.
- They’re receptive but don’t want to buy now (35%) – are often ignored.
So, about a third of your potential clients fall down the cracks; all that potential revenue wasted. Hurts, doesn’t it?
Rookie error! So, add them to your CRM. Establish a contact regime and keep in touch – you’ll be surprised how much extra lolly it can generate for you!
Don’t have a CRM system? Click here for a free tutorial to show you how to use Outlook Tasks as a CRM system.